British Scandal
British Scandal

Encore: Michelle Mone | Bra Wars | 1

November 14, 2025 • 51m

Summary

⏱️ 9 min read

Overview

This episode introduces Michelle Moan's remarkable rise from a Glasgow council house to becoming a lingerie entrepreneur with Ultimo, while exploring the early foundations of her business empire and the personal costs of her ambition. The story traces her journey from a desperate young mother making a promise to her premature baby to give him the best life possible, through the creation of a revolutionary bra design, to the eventual bitter collapse of her marriage to business partner Michael. The narrative sets up the complex character of an ambitious woman whose drive for success would later become central to a major PPE scandal.

National Crime Agency Raid and Opening Scene

The episode opens dramatically with Michelle Moan and her husband Doug being raided by the National Crime Agency at their 154-acre Isle of Man estate in April 2022. Officers swarm the mansion searching for evidence related to allegations of conspiracy to defraud, fraud by false representation, and bribery. This flash-forward sets up the consequences of decisions Michelle would make over the following years, as she desperately calls powerful political contacts for help.

  • National Crime Agency raids Michelle Moan's 154-acre Isle of Man mansion, a property half the size of Hyde Park
  • Officers surround the house and present allegations of conspiracy to defraud, fraud by false representation and bribery
  • Michelle's laptop and documents are seized, threatening her businesses, reputation and place in the House of Lords
  • She scrolls through her contacts including David Cameron, Michael Gove, and Lord Agnew looking for help
" It's a far cry from the tiny Glasgow council house she grew up in. She didn't even have a bathroom. Her bedroom was a cupboard. She's never going back to that life. "

Declan's Birth and Michelle's Life-Changing Promise

In 1996, Michelle Moan faces every parent's nightmare when her premature son Declan is given no chance of survival. As a priest performs last rites, Michelle makes a desperate promise to her baby to give him the best life ever if he survives. Miraculously, Declan pulls through, but weeks later Michelle loses her job while still caring for her newborn and toddler. This combination of near-tragedy and financial pressure becomes the driving force behind her relentless ambition.

  • Michelle's son Declan is born a month premature and doctors say he won't make it through the night
  • Michelle promises her dying baby: 'I'll give you the best life ever, I promise'
  • Against all odds, Declan survives the night and begins to recover
  • Michelle loses her job while caring for her newborn and toddler, creating financial desperation
" Come on Declan, please. Fight. Stay with us. I'll give you the best life ever. I promise. "
" No matter how hard, she's going to find a way to keep her promise to Declan. She's going to give him the best of everything and nothing's going to stop her. "

📚 6 more sections below

Sign up to unlock the complete summary with all insights, key points, and quotes