How I Built This with Guy Raz
How I Built This with Guy Raz

Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Mission

September 14, 2026 • 48m

Summary

⏱️ 13 min read

Overview

Carissa Bodner shares her journey of building Thrive Cosmetics from a purpose-driven side hustle into a multi-million dollar beauty brand. After losing her close friend Christy to cancer at age 24, Carissa left her job at L'Oreal to create cosmetics that would work for people going through cancer treatment while giving back to those in need. Starting with $100,000 in life savings and working from her kitchen, she spent years developing innovative products before a viral moment in 2016 transformed the business from $78,000 to $30 million in revenue within months. Today, Thrive Cosmetics generates over $150 million annually while remaining profitable, privately held, and committed to its social mission.

Early Passion for Beauty and Self-Taught Chemistry

Growing up on a small farm in Stanwood, Washington, Carissa developed an unusual passion for cosmetics from age 10, teaching herself formulation using books like the Cosmetic Ingredient Dictionary. She would grind sunflower seeds for butter and extract pigments from blackberries and rose petals in her parents' kitchen and gardens. This hands-on experimentation, combined with working at Nordstrom's Fashion Board at 16 and later at Sephora, gave her a deep foundation in both the chemistry and artistry of beauty products that would prove invaluable for her entrepreneurial journey.

  • Started formulating cosmetics in her parents' kitchen at age 10 using self-taught chemistry from books
  • Worked on family farm weeding and caring for animals to earn money for Clinique makeup palettes
  • Extracted natural pigments from blackberries and rose petals, creating butters from sunflower seeds
  • Joined Nordstrom's Fashion Board mentorship program at age 16, working in stores across Washington
  • Worked at both Nordstrom and Sephora simultaneously during college, gaining expertise across multiple beauty brands
" Makeup to me was playing dress up when I was a little girl. I started formulating in my parents' kitchen when I was 10. "
" I'll never forget the first time I realized the pigment that was in a blackberry. It was because I forgot to wear gardening gloves and my hands were stained for days. "

Career Path Through L'Oreal and Finding Her Mentor

After working at Sephora during college, Carissa landed her dream job at Clarisonic, which was then acquired by L'Oreal within her first year. This acquisition proved transformative when L'Oreal Lux president Carol Hamilton took Carissa under her wing, bringing her to Paris and New York to work on luxury beauty devices for brands like Yves Saint Laurent and Lancome. At just 22-23 years old, Carissa was working at the highest levels of the beauty industry, gaining invaluable experience that would later inform her own brand.

  • Got dream job at Clarisonic, which was located across the street from her community college apartment without her knowing
  • L'Oreal acquired Clarisonic within Carissa's first year, opening doors to luxury beauty division
  • Carol Hamilton, L'Oreal Lux president, became her mentor and brought her to Paris to work on projects
  • Worked on creating beauty devices for luxury brands like Yves Saint Laurent and Lancome
" I hadn't been conditioned in a corporate setting to not speak my mind. I was all about the brand and the products and it didn't feel like work to me. I was always the one that was asking to be in the meeting. "

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