Summary
Overview
Natalie, co-founder of two nine-figure businesses including Cardone Ventures, shares her journey from a 20-year-old crippled with anxiety to helping over 15,000 business owners scale their organizations. She discusses the fundamental principles of business success, the importance of character over business models, effective communication frameworks, goal-setting methodologies, and the critical difference between being liked versus being respected. The conversation covers practical strategies for wealth creation, the role of AI in the future of work, and the importance of relentless self-improvement and taking responsibility.
Communication as the Foundation of Success
Natalie explains how effective communication transformed her from someone who couldn't have conversations due to anxiety into a successful entrepreneur. She introduces her three-step communication framework (Vision, Commitment, Execution) that can be applied to any situation from business negotiations to personal decisions. This framework has been instrumental in her ability to co-found two nine-figure businesses and help thousands of business owners.
- Communication is essential for success - you must be able to communicate your ideas, who you are, and your point of view
- The three-step communication framework (Vision, Commitment, Execution) can be used for everything from getting promotions to persuading others
- This approach helped Natalie go from being unable to have conversations due to anxiety to co-founding two nine-figure businesses
- The top 1% prioritize being respected over being liked
" In order to be successful, you have to be able to communicate your ideas, who you are, and your point of view. "
The Importance of Character Over Business Models
After working with over 15,000 business owners since 2019, Natalie has learned that the fundamental differentiator between success and failure is the character of the person running the business, not the business model itself. She emphasizes that the best business model in the world will fail if the person lacks ethics, compliance, and the will to win. People and partnerships are everything in business success.
- Success ultimately comes down to the character of the person - whether they are ethical, compliant, and truly want to win
- The business model matters less than the people you partner with and allow in your inner circle
- Even the most incredible business owner will fail if surrounded by people who detract from their goals
- Cardone Ventures has helped over 15,000 business owners through education, consulting, services, and investing
" I ultimately think that this comes down to the character of the person that is doing the business. "
" Everything is about the people that you do business with and the partners that you choose and the people that you allow in your inner circle. "
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