The Rest Is Entertainment
The Rest Is Entertainment

Disney's $100m Mistake

March 30, 2026 • 51m

Summary

⏱️ 9 min read

Overview

Marina Hyde and Richard Osman examine the intersection of AI technology and publishing through two case studies: the pulping of a traditionally published novel suspected of AI generation, and a political author's controversial self-published book. They also discuss reality TV's evolution, focusing on how Mormon Wives star Taylor Frankie Paul's domestic violence scandal has derailed two major TV franchises worth over $100 million, illustrating how social media-famous contestants now wield unprecedented power over traditional formats.

AI in Traditional Publishing: The Mia Ballard Case

Richard explains how Hachette, a major publisher, took a self-published femgore horror novel called Shy Girl by Mia Ballard and traditionally published it, only to pulp the entire run after suspicions arose that it was AI-generated or heavily AI-edited. The case represents the first major example of a traditional publisher being duped by AI-assisted writing, raising questions about the future of self-publishing and how the industry will verify human authorship going forward.

  • Hachette pulped Mia Ballard's novel Shy Girl after Reddit users identified AI writing patterns including emotional flattening, excessive adjectives, and repetitive similes
  • Ballard claims someone in her writing group offered to help and used AI to edit the manuscript without her full knowledge
  • AI detection software is unreliable - publishers and agents rely on their editorial expertise to spot AI writing patterns
  • Self-publishing is being flooded with AI-generated content because authors are expected to produce multiple books per year at low prices
" AI is thinking, what word would normally come next? It's all they're thinking. And so it doesn't differentiate throughout the whole book. "
" The reason they scraped all of our books is because they just wanted a huge repository of fairly well-constructed sentences. They're not in the business of, oh, my God, we can write books here, because there is no money in books. "

Proving Human Authorship in the AI Era

Richard discusses how the publishing industry will need to develop systems to prove human authorship, similar to how an illustrator used time-lapse photography to prove her cover art wasn't AI-generated. The conversation explores how AI's lack of copyright protection will ultimately require creators to demonstrate their work's authenticity, fundamentally changing how writers document their creative process.

  • An illustrator accused of using AI had time-lapse photography proving she hand-drew a book cover, setting a precedent for authentication
  • Publishers cannot claim copyright on AI-generated ideas or content, creating a legal incentive to prove human origin
  • The industry will need 'blue chip software' to verify both ideation and writing are human-created
  • Established authors like Lee Child are grateful they built their careers before AI, while younger writers will face constant scrutiny
" If AI came up with a Project Hail Mary, the publishers would not own it, there is no copyright in something that AI came up with. So I'll just go and do Project Hail Mary 2. "
" We are going to have to be in a position, as I say, as we rebuild this industry after this hurricane has blown through, where we find a way to prove that we originate our own ideas. "

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