Summary
Overview
Marina Hyde and Richard Osman discuss the entertainment industry's search for the next Kardashians through the lens of Alex Earl's new Netflix show, examine how The Grand Tour successfully reinvented itself with YouTubers, and analyze Anna Wintour's major misstep with the canceled John Galliano retrospective at the Met Museum.
The Quest for the New Kardashians: Reality TV Families
The Kardashians built a multi-billion dollar empire through their reality show, leveraging attention into personal brands and business empires. Now many families are trying to replicate that success, but most fail. The family as a content engine has migrated from traditional sitcoms to reality TV and social platforms, with families like the D'Amelios attempting but struggling to translate online fame to television success.
- The Kardashians turned a reality show viewed as trash into multi-billion dollar businesses through social media distribution and brand partnerships
- Traditional TV families have migrated from sitcoms to reality brands across different platforms
- The family as content engine requires charismatic members, intimacy turned into content, and wider business opportunities
- The D'Amelio family tried to become Gen Z Kardashians but their show didn't succeed in translating their TikTok fame
" If you want to build a multi-billion dollar franchise, you sort of do it accidentally. Very few people have ever done it deliberately. "
Alex Earl's Reality Show: A Failed Migration to Netflix
Alex Earl, a TikTok star known for Get Ready With Me videos, launched 'Earl Meets World' on Netflix featuring her family. Despite teasing major revelations about her feud with Alex Cooper, the show never delivers on its promises. The production demonstrates how social media stars struggle to translate their platform-native success to traditional streaming formats, lacking the distinctive looks, memorable moments, and narrative payoffs that made the Kardashians successful.
- Alex Earl became famous on TikTok with Get Ready With Me videos and has 57% of American Gen Zers aspiring to be super creators like her
- The show promised to reveal the truth about her Alex Cooper feud but constantly edges without ever delivering
- Alex Earl has a bland, homogenized Instagram look unlike the Kardashians' distinctive appearance that changed beauty standards
- Her father acts as her manager (a 'dadager') and the family is attempting to build a content dynasty
" Repetition kills retention "
" You cannot make money out of these YouTubers because the way they make their money is they have a sweet line or a makeup line. They just want that. "
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