Summary
Overview
Marina Hyde and Richard OsmanOsman tackle listener questions in this Q&A episode, covering everything from celebrities people constantly mix up to the economics of sync licensing deals. They dive deep into the remarkable success story of how a single song became synonymous with a holiday brand while spawning billions of TikTok views, discuss the futility of Hollywood open letters, reveal what panelists are actually writing during panel shows, and explain the bureaucratic challenges facing film productions in Los Angeles.
Celebrity Mix-Up Chronicles
Following their discussion about Bill PaxtonPaxton and Bill PullmanPullman, listeners flooded in with examples of actors and celebrities they constantly confuse. From the infamous "two RyansRyans" (GoslingGosling and ReynoldsReynolds) to Gene HackmanHackman and Gene WilderWilder, the responses revealed a widespread phenomenon. Richard confesses his complete inability to distinguish Jimmy FallonFallon from Jimmy KimmelKimmel, while numerous listeners admitted to mixing up Eddie MarsanMarsan with Daniel MaysMays, and one memorable listener confused Alfred HitchcockHitchcock with Adolf HitlerHitler until age 14.
- The question about actors people mix up generated the biggest response the podcast has ever received, surpassing even the bookshelf episode
- Common mix-ups include Ryan GoslingGosling and Ryan ReynoldsReynolds, Glenn CloseClose and MerylMeryl StrepStreep, Matt DamonDamon and Mark WahlbergWahlberg
- Richard cannot distinguish between Jimmy FallonFallon and Jimmy KimmelKimmel at all, despite knowing they're different people
- GabbyGabby RoslinRoslin and GabbyGabby LoganLogan are constantly called each other's names throughout their entire careers
- The "ChrisChris confusion" - ChrisChris PrattPratt, ChrisChris Evans, ChrisChris HemsworthHemsworth, and especially ChrisChris PinePine creates a complex equation that muddles all four together
" I've definitively watched an entire Mark WahlbergWahlberg movie and at the end realised it wasn't Matt DamonDamon "
" Until I was about 14, I thought there was a single man who had committed absolute atrocities, but had made some insightful psychological thrillers along the way "
The Economics of Hold My Hand
Roger LeverLever asks how JessJess GlynnGlynn's licensing deal with JetJet2 HolidaysHolidays actually works financially. Marina reveals that GlynnGlynn has been earning millions from a deal that started in 2015 and has been renewed multiple times. The song became TikTokTikTok's song of the year with posts using it viewed over 80 billion times, as people use it to soundtrack travel mishaps. JetJet2 wisely decided not to police unauthorized usage, allowing their brand name to become synonymous with "holiday" in the national consciousness.
- JetJet2 first licensed Hold My HandHand in late 2015, the year it came out, and has renewed the deal multiple times over 11 years
- The deal includes TV and social ads, booking videos, and plays continuously on JetJet2 planes to the point where crew members screen it out
- Posts using the song on TikTokTikTok have been viewed more than 80 billion times, often by people not even on JetJet2 holidays
- GlynnGlynn has made millions not just from the licensing deal but from the halo effect of streaming and downloads
- Gen Z and Gen A have no stigma about songs being used in advertising, viewing it as completely normal and even celebratory
" She had other hits as well. I'm not suggesting she only had one. But however, JetJet2 first used Hold My HandHand in late 2015...She will have millions of it by now "
" You literally cannot buy this engagement that they've had from this song. It's just all come together in a way that it doesn't often "
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