The Rest Is Entertainment
The Rest Is Entertainment

How To Win Lunch With a Celeb

August 12, 2026 • 35m

Summary

⏱️ 5 min read

Overview

Richard Osman and Marina Hyde discuss Spider-Man's massive box office success, IMAX and premium cinema experiences, celebrity back-end deals, Postman Pat's Royal Mail branding, and celebrity meet-and-greet experiences. The episode includes sponsor segments for Octopus Energy, PayPal, and Today Tix, along with a Q&A format covering entertainment industry topics.

Spider-Man's Box Office Phenomenon and Original IP Concerns

Marina and Richard examine the unprecedented success of Spider-Man: Brand New Day, which has broken opening weekend records even surpassing Endgame. They discuss Graham's concern about studios investing in superhero franchises rather than new intellectual property, with Richard defending the need for some franchise content to keep the industry healthy. The chemistry between leads Tom Holland and Zendaya, who recently married, is highlighted as a key factor in the film's success, along with Spider-Man's inherent relatability as a character.

  • Spider-Man's second weekend grossed $143 million domestically, bigger than most movies' opening weekends
  • The industry has seen more original films this year than in recent years, but franchises are needed to fund new projects
  • Tom Holland and Zendaya's real-life romance and recent marriage has created a unique cultural phenomenon
  • Zendaya could have a $5 billion year including The Odyssey, Spider-Man and Dune
" The genre in general, superheroes, is not anything like what it was back in the late 2010s, nothing like it at all. "
" These are stars that actually are not polarizing that people really like...you never hear a bad word about them either. "

Postman Pat and Product Placement Rules

Richard explains how Postman Pat avoided undue prominence regulations by featuring Royal Mail branding when it was a publicly owned utility rather than a commercial organization. When the show was rebooted in a privatized era, the character transformed significantly, moving to the fictional city of Pencaster and working for the Special Delivery Service with vehicles including a jeep, motorbike with sidecar, and gyrocopter.

  • Original Postman Pat had no Royal Mail branding, but added it from the second series when Royal Mail was publicly owned
  • The rebooted series couldn't use Royal Mail branding due to privatization and competition with other parcel providers
  • A study using Postman Pat episodes found that faster-paced versus slower-paced content made zero difference to children's concentration spans
" He's a busy c***, isn't he? "

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