TRIGGERnometry
TRIGGERnometry

Jeremy Boreing On Candace Owens, Tucker Carlson and Nick Fuentes

January 28, 2026 • 1h 28m

Summary

⏱️ 11 min read

Overview

Jeremy Boring, co-founder of The Daily Wire, discusses the current civil war on the American right, his decision to hire Candace Owens (which he calls his biggest professional mistake), the rise of new conservative movements seeking a post-liberal order, and his new project The Pendragon Cycle. He offers a nuanced analysis of Tucker Carlson's political project, the grift industrial complex, and warns about the dangers of social media - particularly for children - arguing it's a more pressing concern than AI.

The Conservative Civil War and Trump's Second Term

Boring explains why a major civil war is erupting on the right, attributing it largely to Trump being a lame-duck president from day one of his second term. With Trump unable to run again, various factions are competing to define conservatism's future and seize political power. This creates an environment where people are making money, building brands, and competing for influence in a post-Trump world that's rapidly approaching with 2027's presidential cycle looming.

  • There's a huge civil war on the right over what direction the country will take
  • Trump is essentially a lame duck from election day due to term limits, which diminishes his political power
  • The buzzards are circling as people position themselves for a post-Trump conservative movement
  • Social media incentive structures are contributing to the civil war
" There's a huge civil war going on on the right right now, and the question is, what direction is the country going to go? "
" Donald Trump doesn't have constitutionally the power to win the next election. And everybody wants now to define what's going to happen next in the conservative movement. "

The Daily Wire's Early Success and Conservative Media Strategy

Boring recounts how The Daily Wire pioneered the marriage of social media marketing with podcast content in 2015, when the landscape was still wide open. He criticizes conservatives for typically being late adopters of new technologies despite claiming to believe in free markets, and explains how he and Ben Shapiro capitalized on the Wild West era of Facebook before cancel culture mechanisms were developed to limit conservative reach.

  • Daily Wire was among the first to see opportunities in social media for distribution and podcasting for content
  • They were criticized for five years for being video-first when 'real podcasts' were audio-only
  • Conservatives are constitutionally afraid of change despite believing in free markets
  • They succeeded by charging into uncharted territory before cancel culture tools were developed
" One of my criticisms of conservatives, broadly speaking, is that we're typically so late to adopt new technologies and new opportunities when they present themselves. And that's interesting because we purport to really believe in free markets. "

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