Freakonomics Radio
Freakonomics Radio

654. Is the Public Ready for Private Equity?

November 21, 2025 • 1h 3m

Summary

⏱️ 14 min read

Overview

This episode examines President Trump's executive order opening private equity investments to retail investors through 401(k)s. While private equity has outperformed public markets historically, experts warn that retail investors may be entering at the worst possible time—as institutional investors pull back and returns decline. The discussion explores the risks of high fees, illiquidity, lack of transparency, and whether this 'democratization' of investing is actually a golden opportunity or fool's gold.

The Investment Landscape: From Lotteries to Private Equity

The episode opens by comparing various investment options, from the terrible expected returns of lotteries and sports betting to the fair bet of cryptocurrency and the positive expected returns of index funds. Private equity emerges as having outperformed stocks over 40 years, but was previously only accessible to institutional and ultra-wealthy investors. Trump's August 7th executive order aims to change this by directing federal agencies to allow 401(k) investors access to alternative assets including private equity, private credit, real estate, and crypto.

  • Sports betting has a negative expected return due to fees, so investors should only do it for fun
  • Lotteries have the worst expected returns of all investment options
  • Crypto is volatile but a fair bet if paying low transaction costs
  • Low-cost index funds offer fair bets with positive expected returns—the foundation of wealth building
  • Private equity has outperformed stocks over 40 years but wasn't available to retail customers
  • Trump's August 7th executive order called 'Democratizing Access to Alternative Assets for 401k Investors' opens private equity to retail investors
  • Blackstone launched advertising campaign targeting retail investors after the executive order
" There are now decades of research showing that low cost index funds do offer good returns at a relatively low risk. But what if I told you that there is an even better bet, an investment category that has been outperforming stocks over the past 40 years? "
" The executive order has told the Department of Labor and the SEC, make sure you make this happen and make sure you don't go after anyone who tries to do this. That is the only opening that the industry needs to go forward. "

Private Equity's Light Regulation and Roll-Up Strategy

Elizabeth DeFontenay explains how private equity operates in the less regulated space of financial markets. While securities regulation is burdensome for public companies, private equity firms can raise unlimited capital with minimal disclosure requirements. This lighter regulatory environment has enabled private equity to excel at 'roll-ups'—acquiring multiple small companies in the same industry to gain market power while avoiding antitrust scrutiny by staying below reporting thresholds.

  • Private equity fundraising is extraordinarily lightly regulated compared to public markets, with no disclosure obligations
  • Private equity firms have comparative advantage in sourcing deals and acquiring firms—it's their entire business model
  • Private equity succeeds in small markets where antitrust scrutiny is minimal, allowing them to acquire enough firms to exercise market power
  • Hart-Scott-Rodino threshold of $120 million allows PE firms to avoid triggering antitrust reporting requirements
  • Anesthesiology markets saw extreme price increases after private equity roll-ups in Texas
  • Physician practices owned by private equity are up 700% since 2012
" If I'm a private equity firm, I can raise money from, let's say, a university endowment or a pension fund, and that investment comes with, it sounds like, very little scrutiny, correct? That's exactly right. They can raise an unlimited amount of capital without any disclosure obligations and very few obligations even to their own investors. "
" This is why private equity has done such a successful job at entering smaller markets. There is just inevitably much less antitrust scrutiny when we're talking about small businesses, because it's thought that there are so many of them and they're so small that no one is going to have any market power. "

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